Textbook

Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


 

Microeconomics: Principles, Applications, and Tools (6th Edition)

 
 
 
 
Microeconomics: Principles, Applications, and Tools (6th Edition)
Author: Arthur O'Sullivan - Steven M. Sheffrin - Stephen P
ISBN 13: 9780136094050
ISBN 10: 136094058
Edition: 6
Publisher: Prentice Hall
Publication Date: 2009-05-07
Format: Paperback
Pages: 480
List Price: $195.20
 
 

The book provides a clear, concise, and accessible presentation of key points.

Its hallmark feature includes a focus on the 5 Key Principles of Economics–1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), 5) The Reality Principle (distinguishing real from nominal magnitudes).

For financial professionals and analysts.