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Strategic Management and Competitive Advantage (3rd Edition)

 
 
 
 
Strategic Management and Competitive Advantage (3rd Edition)
Author: Jay Barney - William S Hesterly
ISBN 13: 9780136094586
ISBN 10: 136094589
Edition: 3
Publisher: Prentice Hall
Publication Date: 2009-09-20
Format: Hardcover
Pages: 656
List Price: $223.20
 
 

Core strategic management concepts without the excess.

What Is Strategy and the Strategic Management Process?; Evaluating a Firm’s External Environment; Evaluating a Firm’s Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy

For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.