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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

 
 
 
 
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Author: Tom Nagle - John Hogan - Joseph Zale
ISBN 13: 9780136106814
ISBN 10: 136106811
Edition: 5
Publisher: Routledge
Publication Date: 2016-04-18
Format: Hardcover
Pages: 352
List Price: $129.95
 
 

KEY BENEFIT: The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.

KEY TOPICS: Strategic Pricing; Value Creation; Price Structure; Price and Value Communication; Pricing Policy; Price Level; Pricing Over the Product Life Cycle; Pricing Strategy Implementation; Costs; Financial Analysis; Competition; Measurement of Price Sensitivity; Ethics and the Law

MARKET: For those interested in learning about market pricing.