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Introduction to Electronic Commerce (3rd Edition) (Pearson Custom Business Resources)

Introduction to Electronic Commerce (3rd Edition) (Pearson Custom Business Resources)
Author: Efraim Turban - David King - Judy Lang
ISBN 13: 9780136109235
ISBN 10: 136109233
Edition: 3
Publisher: Pearson
Publication Date: 2010-10-09
Format: Paperback
Pages: 552
List Price: $166.00

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view.

Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Online Consumer Behavior, Market Research, and Advertisement; B2B E-Commerce; Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce; The Web 2.0 Environment and Social Networks; Mobile Computing and Commerce; E-Commerce Security and Fraud Protection; Electronic Payment Systems, Order Fulfillment, and Other Services; EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues

Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.