Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


Consumer Behavior, Ninth Edition

Consumer Behavior, Ninth Edition
Author: Michael R. Solomon
ISBN 13: 9780136110927
ISBN 10: 136110924
Edition: 9
Publisher: Prentice Hall
Publication Date: 2010-01-17
Format: Hardcover
Pages: 688
List Price: $214.80

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizational and Household Decision Making; Income and Social Class; Ethnic, Racial, and Religious Subcultures; Age Subcultures; Cultural Influences on Consumer Behavior; Global Consumer Culture

For marketing professionals who want to understand the latest trends in consumer behavior.