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Gaining and Sustaining Competitive Advantage (4th Edition)

Gaining and Sustaining Competitive Advantage (4th Edition)
Author: Jay Barney
ISBN 13: 9780136120926
ISBN 10: 13612092
Edition: 4
Publisher: Pearson
Publication Date: 2010-11-21
Format: Hardcover
Pages: 512
List Price: $284.60

Gaining and Sustaining Competitive Advantage provides readers with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world.

The Logic of Strategic Analysis; Introduction: What Is Strategy?; Firm Performance and Competitive Advantage; Evaluating Environmental Threats; Evaluating Environmental Opportunities; Evaluating Firm Strengths and Weaknesses: The Resource-Based View; Business Strategies; Cost Leadership; Product Differentiation; Flexibility: Real Options Analysis Under Risk and Uncertainty; Tacit Collusion: Cooperation to Reduce Competition; Corporate Strategies; Vertical Integration Strategies; Diversification Strategies; Implementing Corporate Diversification; Strategic Alliances; Merger and Acquisition Strategies; International Strategies

For professionals in the field of strategic planning, marketing research or consulting.