Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity.
The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management and Operations Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics/Social Responsibility/Environmental Sustainability; Global/International Issues
For management professionals, small business owners, and others involved in business.
A textbook for the business policy and strategic management course. New with this edition (4th ed., 1993) is an exercise at the end of each chapter that directs students to contact or visit local businesses to investigate important strategic management topics. This edition has a total of 35 cases, 13 new and 22 updated from the previous edition. Numerous ancillary materials are available. Annotation c. Book News, Inc., Portland, OR (booknews.com)