Excellence in Business Communication, 9e, delivers an abundance of the most realistic model documents and tools so your students can learn by example.
Achieving Success Through Effective Business Communication; Mastering Team and Interpersonal Skills; Communicating in a World of Diversity; Planning Business Messages; Writing Business Messages; Completing Business Messages; Crafting Messages for Electronic Media; Writing Routine and Positive Business Messages; Writing Negative Messages; Writing Persuasive Messages; Planning Reports and Proposals; Writing Reports and Proposals; Completing Reports and Proposals; Developing Oral Presentations; Building Careers and Writing Résumés; Applying and Interviewing for Employment
With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage,” this a must-have desk reference for anyone responsible for writing business letters, emails, memos, and reports.
This text covers foundations of business communication, the writing process, brief messages, reports and oral presentations, and employment messages. Learning features include on-the-job vignettes, Web links, profiles of business communication professionals, and many sample documents for analysis and critique. Other features include cases and questions and case-based exercises. This edition contains new material on writing for the Web and e-business communication. Also new are sidebars on intercultural communication, workplace ethics, career skills, and technology. Reorganization has reduced the number of chapters in this edition from 18 to 15. Annotation c. Book News, Inc., Portland, OR (booknews.com)