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Proposal Writing: The Art of Friendly and Winning Persuasion

 
 
 
 
Proposal Writing: The Art of Friendly and Winning Persuasion
Author: William S. Pfeiffer - Charles H. Keller Jr.
ISBN 13: 9780136582137
ISBN 10: 136582133
Edition: 1
Publisher: Pearson
Publication Date: 1999-11-18
Format: Paperback
Pages: 335
List Price: $106.40
 
 

This book provides readers with an overview of proposal writing today—along with the issues that influence the resources and methods used to develop them. A focus on the real-world of business presents further insight and guidance in acquiring the basic skills, and some advanced, in creating any type of proposal.

Chapter topics include marketing strategy, writing, graphics, sales letters and the executive summary, formal and informal documents, reviews, and editing.

For the skilled professionals already in this field, affecting the bottom-line profit of their companies, seeking additional training or a valuable reference for producing persuasive and winning proposals.