This best-selling book continues to present a brief “no-nonsense”approach to the fundamentals of business that spans the range of all functional areas–management, marketing, operations, accounting, information systems, finance, and legal studies.
Part I The Contemporary Business World: The U.S. Business Environment; Business Ethics and Social Responsibility; Entrepreneurship, New Ventures, and Business Ownership; The Global Context of Business. Part II The Business of Managing: Business Management; Organizing the Business; Operations Management and Quality. Part III People in Organizations: Employee Behavior and Motivation; Leadership and Decision Making; Human Resource Management and Labor Relations. Part IV Principles of Marketing: Marketing Processes and Consumer Behavior; Pricing, Distributing, and Promoting Products; Managing Information; Information Technology for Business; The Role of Accountants and Accounting Information. Part VI Financial Issues: Money and Banking; Managing Finances.
MARKET: An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.
This textbook introduces the U.S. business system, the organization of companies, human resource management, the principles of marketing, information systems, accounting, banking, and investment. Topics include business ethics, labor relations, consumer behavior, product pricing, and the federal reserve system. The fourth edition adds real-life case studies. Annotation c. Book News, Inc., Portland, OR (booknews.com)