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Developing a Creative and Innovative Integrated Marketing Communication Plan

 
 
 
 
Developing a Creative and Innovative Integrated Marketing Communication Plan
Author: James R. Ogden
ISBN 13: 9780137783335
ISBN 10: 137783337
Edition: 1
Publisher: Pearson
Publication Date: 1998-04-30
Format: Paperback
Pages: 192
List Price: $90.40