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Microeconomics (2nd Edition) (MyEconLab Series)(Book only)

 
 
 
 
Microeconomics (2nd Edition) (MyEconLab Series)(Book only)
Author: Glenn Hubbard - Anthony P. O'Brien
ISBN 13: 9780138132774
ISBN 10: 138132771
Edition: 2
Publisher: Prentice Hall
Publication Date: 2007-11-16
Format: Paperback
Pages: 704
List Price: $170.67
 
 

Hubbard & O'Brien motivate the study of economics through real business examples. The book motivates users by demonstrating how real business uses economics to make real decisions on a daily basis. Covers the different Market Structures in an intuitive fashion so that readers of all backgrounds and fields can grasp the importance and flow of these concepts. Chapter opening cases, examples and figures motivate the economic principles covered, while Solved Problems provide models of how to solve an economic problem – keeping readers focused on the main ideas of each chapter, and preventing them from getting bogged down due to a lack of basic math or "word problem" skills.

Cover a core of microeconomics topics, then lend an additional business emphasis by covering one or more optional chapters: Business Firms, Corporate Governance, and the Stock Market; Monopolistic Competition: The Competitive Model in a More Realistic Setting; or Pricing Strategy.

MARKET: For anyone in business who wants to benefit from understanding the economic forces behind their work.