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Framework for Marketing Management: Integrated PharmaSim Simulation Experience and Interpretive Simulations Access Code Card Group B Package (4th Edition)

 
 
 
 
Framework for Marketing Management: Integrated PharmaSim Simulation Experience and Interpretive Simulations Access Code Card Group B Package (4th Edition)
Author: Philip Kotler - Kevin Keller - Interpretive Simula
ISBN 13: 9780138151690
ISBN 10: 138151695
Edition: 4
Publisher: Prentice Hall
Publication Date: 2008-10-02
Format: Paperback
Pages: 391
List Price: $193.53
 
 

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.