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Creating Breakthrough Products: Innovation from Product Planning to Program Approval

 
 
 
 
Creating Breakthrough Products: Innovation from Product Planning to Program Approval
Author: Jonathan Cagan - Craig M. Vogel
ISBN 13: 9780139696947
ISBN 10: 139696946
Edition: First Edition
Publisher: FT Press
Publication Date: 2001-11-01
Format: Hardcover
Pages: 336
List Price: $32.99
 
 

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets — or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams — while staying relentlessly focused on your customer's values and lifestyles.