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The Selling of the President: The Classical Account of the Packaging of a Candidate

 
 
 
 
The Selling of the President: The Classical Account of the Packaging of a Candidate
Author: Joe McGinniss
ISBN 13: 9780140112405
ISBN 10: 140112405
Edition: Reprint
Publisher: Penguin Books
Publication Date: 1988-08-02
Format: Paperback
Pages: 253
List Price: $16.00
 
 

McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues ...

Brills Content

This 1969 classic showed telvision's power in packaging a politician into a product like a bar of soap. In the 30-plus years since its publication, the book still resonates with what remains the most formidable challenge for a candidate: image control.