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Homo Zapiens

 
 
 
 
Homo Zapiens
Author: Victor Pelevin
ISBN 13: 9780142001813
ISBN 10: 142001813
Edition: Reprint
Publisher: Penguin Books
Publication Date: 2002-12-31
Format: Paperback
Pages: 256
List Price: $15.00
 
 

The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology. A bestseller in Russia, Homo Zapiens displays the biting absurdist satire that has gained Victor Pelevin superstar status among today's Russian youth, disapproval from the conservative Moscow literary world, and critical acclaim worldwide.

Time Out New York

...a bold, confidently written satire with more than a few laugh-out-loud moments.