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Deluxe: How Luxury Lost Its Luster

Deluxe: How Luxury Lost Its Luster
Author: Dana Thomas
ISBN 13: 9780143113706
ISBN 10: 143113704
Edition: Reprint
Publisher: Penguin Books
Publication Date: 2008-07-29
Format: Paperback
Pages: 384
List Price: $18.00

Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don’t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.

The New York Times - Michiko Kakutani

With Deluxe: How Luxury Lost Its Luster, Ms. Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that's as entertaining as it is informative. Traveling from French perfume laboratories to Las Vegas shopping malls to assembly-line factories in China, she traces the evolving face of the luxury goods business, from design through marketing to showroom sales.