A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill
A handful of kite hobbyists scattered around the world find each other online and collaborate on the most radical improvement in kite design in decades. A midwestern professor of Middle Eastern history starts a blog after 9/11 that becomes essential reading for journalists covering the Iraq war. Activists use the Internet and e-mail to bring offensive comments made by Trent Lott and Don Imus to a wide public and hound them from their positions. A few people find that a world-class online encyclopedia created entirely by volunteers and open for editing by anyone, a wiki, is not an impractical idea. Jihadi groups trade inspiration and instruction and showcase terrorist atrocities to the world, entirely online. A wide group of unrelated people swarms to a Web site about the theft of a cell phone and ultimately goads the New York City police to take action, leading to the culprit's arrest.
With accelerating velocity, our age's new technologies of social networking are evolving, and evolving us, into new groups doing new things in new ways, and old and new groups alike doing the old things better and more easily. You don't have to have a MySpace page to know that the times they are a changin'. Hierarchical structures that exist to manage the work of groups are seeing their raisons d'être swiftly eroded by the rising technological tide. Business models are being destroyed, transformed, born at dizzying speeds, and the larger social impact is profound.
One of the culture's wisest observers of the transformational power of the new forms of tech-enabled social interaction is Clay Shirky, and Here Comes Everybody is his marvelous reckoning with the ramifications of all this on what we do and who we are. Like Lawrence Lessig on the effect of new technology on regimes of cultural creation, Shirky's assessment of the impact of new technology on the nature and use of groups is marvelously broad minded, lucid, and penetrating; it integrates the views of a number of other thinkers across a broad range of disciplines with his own pioneering work to provide a holistic framework for understanding the opportunities and the threats to the existing order that these new, spontaneous networks of social interaction represent. Wikinomics, yes, but also wikigovernment, wikiculture, wikievery imaginable interest group, including the far from savory. A revolution in social organization has commenced, and Clay Shirky is its brilliant chronicler.
Ever since Stewart Brand identified computer technology a revolutionary new tool of social change in the 1960s, pundits have sought to chart the evolving cyber-landscape and its dramatic, often unpredictable effects on society and culture. In Here Comes Everybody: The Power of Organizing Without Organization, Clay Shirky examines recent innovations that enhance, transform, and sometimes even harm networking and group dynamics. Ranging from the distant technological past -- the organization of railroads and the birth of institutional hierarchies -- to the eve-of-publication present (Twitter, one of his prime suspects, was only born during the composition of his study), Shirky builds a strong and exhilarating case for a true sea change in how people now relate to each other and pool their efforts. Anecdotal yet closely reasoned, the book maps how spontaneous assemblies -- from Flickr photo-sharing groups to Wikipedia's collaborations -- are capable of achieving their goals in ways more efficient and egalitarian than provided by old institutions. Without minimizing the potential for pain in the process ( It s not a revolution if nobody loses ), Shirky reaffirms his oft-quoted belief that the Internet runs on love and makes the case that this primal emotion lies at the center of many new Internet phenomena, which are otherwise unexplainable. The author overlooks some developments supportive of his arguments (MUDs, geocaching, and SETI@home all come to mind); moreover, he focuses exclusively on the use of these tools by ordinary citizens. But what happens when the cops or a dictator embraces Twitter? On this, Shirky is lamentably silent. Perhaps he feels the very revolution he so knowledgably limns will self-correctingly deal with such outcomes. --Paul DiFilippo