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Nudge: Improving Decisions About Health, Wealth, and Happiness

Nudge: Improving Decisions About Health, Wealth, and Happiness
Author: Richard H. Thaler - Cass R. Sunstein
ISBN 13: 9780143115267
ISBN 10: 14311526
Edition: Revised & Expanded
Publisher: Penguin Books
Publication Date: 2009-02-24
Format: Paperback
Pages: 312
List Price: $17.00

A groundbreaking discussion of how we can apply the new science of choice architecture to nudge people toward decisions that will improve their lives by making them healthier, wealthier, and more free

The New York Times - Benjamin M. Friedman

Yes, there is such a thing as common sense—and thank goodness for that. At least that's this reader's reaction to Richard Thaler and Cass Sunstein's Nudge, an engaging and insightful tour through the evidence that most human beings don't make decisions in the way often characterized (some would say caricatured) in elementary economics textbooks, along with a rich array of suggestions for enabling many of us to make better choices, both for ourselves and for society.