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Bacardi and the Long Fight for Cuba: The Biography of a Cause

 
 
 
 
Bacardi and the Long Fight for Cuba: The Biography of a Cause
Author: Tom Gjelten
ISBN 13: 9780143116325
ISBN 10: 143116320
Edition: Reprint
Publisher: Penguin Books
Publication Date: 2009-08-25
Format: Paperback
Pages: 432
List Price: $18.00
 
 

A unique history of Cuba, captured in the life and times of the famous rum dynasty

The Bacardis of Cuba, builders of a rum distillery and a worldwide brand, came of age with their nation and helped define what it meant to be Cuban. Across five generations, the Bacardi family has held fast to its Cuban identity, even in exile from the country for whose freedom they once fought. Now National Public Radio correspondent Tom Gjelten tells the dramatic story of one family, its business, and its nation, a 150-year tale with the sweep and power of an epic.

The Bacardi clan—patriots and bon vivants, entrepreneurs and intellectuals—provided an example of business and civic leadership in its homeland for nearly a century. From the fight for Cuban independence from Spain in the 1860s to the rise of Fidel Castro and beyond, there is no chapter in Cuban history in which the Bacardis have not played a role. In chronicling the saga of this remarkable family and the company that bears its name, Tom Gjelten describes the intersection of business and power, family and politics, community and exile.

The New York Times Book Review - Randy Kennedy

…succeeds in painting a vivid portrait of the company's early, scrappy years and its prominent role in the fight against Spanish rule. Emilio Bacardi, especially, comes to life as the book's most powerful character, though one so strange that Gabriel Garcia Marquez might have invented him…Gjelten also provides a fascinating look at how the company built itself into the multinational giant it has become