A unique history of Cuba, captured in the life and times of the famous rum dynasty
The Bacardis of Cuba, builders of a rum distillery and a worldwide brand, came of age with their nation and helped define what it meant to be Cuban. Across five generations, the Bacardi family has held fast to its Cuban identity, even in exile from the country for whose freedom they once fought. Now National Public Radio correspondent Tom Gjelten tells the dramatic story of one family, its business, and its nation, a 150-year tale with the sweep and power of an epic.
The Bacardi clanpatriots and bon vivants, entrepreneurs and intellectualsprovided an example of business and civic leadership in its homeland for nearly a century. From the fight for Cuban independence from Spain in the 1860s to the rise of Fidel Castro and beyond, there is no chapter in Cuban history in which the Bacardis have not played a role. In chronicling the saga of this remarkable family and the company that bears its name, Tom Gjelten describes the intersection of business and power, family and politics, community and exile.
…succeeds in painting a vivid portrait of the company's early, scrappy years and its prominent role in the fight against Spanish rule. Emilio Bacardi, especially, comes to life as the book's most powerful character, though one so strange that Gabriel Garcia Marquez might have invented him…Gjelten also provides a fascinating look at how the company built itself into the multinational giant it has become