Textbook

Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


 

Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition

 
 
 
 
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Author: Kathleen Hall Jamieson
ISBN 13: 9780195089424
ISBN 10: 195089421
Edition: 3
Publisher: Oxford University Press
Publication Date: 1996-06-20
Format: Paperback
Pages: 608
List Price: $24.95
 
 

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.