Long acknowledged as a classic text on strategy, Sun Tzu's The Art of War had been admired by leaders as diverse as Mao Zedong and General Norman Schwartzkopf. However, written two thousand years old, the book can often be hard to fathom.
Now Mark McNeilly, author of Sun Tzu and the Art of Business, which made Sun Tzu accessible to the business executive, has extracted six concepts most applicable to modern warfare, making them easy to understand and apply to military situations. Drawing on a wealth of fascinating historical examples, McNeilly shows how these six principles might be used in wars of the future--limited actions, regional conflicts--and how they can provide insight into current affairs, such as the future course of China's increasingly important strategic and military role in the world. He describes how to win the information war, how to lead by example, and how to use alliances to defeat the opponent. Perhaps the most important lesson to be learned from Sun Tzu, especially for strategists who want to maximize their resources, is how to "win without fighting". And, should fighting be unavoidable, victory should be achieved in a manner that minimizes losses, leaves the victor stronger and ensures a lasting peace.
Including the full text of The Art of War in the popular Griffith translation, with cross-references to quotations used in the book, Sun Tzu and the Art of Modern Warfare unlocks these elusive secrets for anyone interested in strategy and warfare, whether they are professional soldiers, military history buffs, or business executives.
Sun Tzu's The Art of War is an acknowledged classic of military theory that has been used as a reference by the profession of arms for centuries. A marketing strategist for IBM, former infantry officer, and author of Sun Tzu and the Art of Business, McNeilly has updated an admittedly difficult text by annotating it with examples drawn from military experiences (mainly Civil War and World War II vignettes) familiar to Americans. The book includes the full text of the popular translation by Samuel B. Griffith. Much of the added commentary favorably compares Sun Tzu's approach to that of Carl von Clausewitz, the German writer whose On War has dominated much of Western military thinking for two centuries. McNeilly's vignettes are often strained, stretching the interpretation of events to make them fit the maxims, but the result may be to make a classic somewhat more accessible to a modern audience not steeped in military traditions. Recommended where demand exists. Edwin B. Burgess, U.S. Army Combined Arms Research Lib., Fort Leavenworth, KS Copyright 2001 Cahners Business Information.