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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

 
 
 
 
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Author: Douglas Holt - Douglas Cameron
ISBN 13: 9780199587407
ISBN 10: 19958740
Edition: 1
Publisher: Oxford University Press
Publication Date: 2010-12-09
Format: Hardcover
Pages: 408
List Price: $66.00