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The Oxford Handbook of International Business (Oxford Handbooks)

The Oxford Handbook of International Business (Oxford Handbooks)
Author: Alan M. Rugman
ISBN 13: 9780199593446
ISBN 10: 199593442
Edition: 2
Publisher: Oxford University Press
Publication Date: 2010-10-21
Format: Paperback
Pages: 880
List Price: $63.00

Thirty-two international scholars contribute 28 chapters surveying and synthesizing the current literature on international business. Coverage includes the history and theory of the multinational enterprise (MNE); the political and policy environment; strategies of MNEs; managing various aspects of the MNE, including innovation and information technology, marketing, finance and accounting, culture and human resources, and environmental policy; business systems in Japan, Latin America, China, Pacific Asia, and the transitional economies; the direction of academic research activity; and MNEs and public policy. Annotation c. Book News, Inc.,Portland, OR