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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

 
 
 
 
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Author: Michael Treacy - Fred Wiersema
ISBN 13: 9780201407198
ISBN 10: 201407191
Edition: Expanded
Publisher: Basic Books
Publication Date: 1997-01-10
Format: Paperback
Pages: 224
List Price: $16.99
 
 

The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for today’s market leaders.