"Jill Dyché does an expert job of describing the varied uses of data warehouses and data martsnot only in marketing, but across lines of business."
Martha Rogers, Ph.D.
Over the last ten years the strategic use of detailed data has changed the face of business. This change was made possible through the use of data warehouses, which are now widely accepted for their role in the delivery of decision-support and business-intelligence applications. Today's data warehouses are the critical hubs of such burgeoning strategic initiatives as e-commerce, knowledge management, database marketing, and customer relationship management. Given this, a working knowledge of the fundamentals of data warehousing is essential for today's executives, managers, and other professionals who must maximize the power of data warehousing in both existing business contexts and future strategic initiatives.
Written especially for these business professionals, e-Data: Turning Data into Information with Data Warehousing covers data warehousing and its surrounding technologies in a straightforward and engaging way, illustrating how companies are leveraging their data warehouses to serve a wide range of business needs. This book clearly lays out what business people should know about data warehouse implementation and the best techniques for evaluating and justifying new data warehouses and data marts. This book provides:
Inspirational real-world case studies and staff profiles appear throughout, showcasing data warehousing's "vanguards"companies that have succeeded in achieving long-term financial and strategic benefits. Included are Bank of America, Charles Schwab & Co., Qantas Airways, GTE, Royal Bank of Canada, Sears, and Twentieth Century Fox.
e-Data provides invaluable information about data warehousing as a whole, its development and strategic value, the technologies that support it, and its effect on corporate decision makinginformation that will enable you to turn a gold mine of raw data into valuable information, position your company for market leadership, and enhance customer satisfaction.
This book provides the basics in data warehousing, including definitions of key terms, descriptions of emerging marketing applications, staffing and hiring tips for development teams, questions to ask vendors and consultants, and tips for evaluating effectiveness. Dyche, a partner with Baseline Consulting Group, a firm focusing on business intelligence solutions, uses case studies to showcase the success stories in this new and evolving field. Annotation c. Book News, Inc., Portland, OR (booknews.com)