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Political Campaign Communication: Inside and Out

Political Campaign Communication: Inside and Out
Author: Larry Powell - Joseph Cowart
ISBN 13: 9780205318438
ISBN 10: 205318436
Edition: 1
Publisher: Pearson
Publication Date: 2002-08-25
Format: Paperback
Pages: 310
List Price: $92.60

Examining the ins and outs of political campaigning through the eyes of both an academic and a political consultant, this text takes a broad view of political campaigning, discussing theories and principles along with practical realities of campaigns. After an overview of political communication issues, chapters cover the campaign team and its work and examine specific campaign concerns such as campaign finance and ethics. Case studies and interviews with campaign consultants from all levels help readers relate concepts to real life. Powell is affiliated with the University of Alabama. Annotation (c)2003 Book News, Inc., Portland, OR