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Communication Theories for Everyday Life

Communication Theories for Everyday Life
Author: John R. Baldwin - Stephen D. Perry - Mary Anne Mof
ISBN 13: 9780205348060
ISBN 10: 205348068
Edition: 1
Publisher: Pearson
Publication Date: 2003-10-18
Format: Paperback
Pages: 432
List Price: $169.00

This textbook introduces theoretical aspects of communication studies, mass communications, and public relations. The text clusters related theories around themes like research methodology, rhetorical study, interpersonal communication, small group communication, persuasion, intercultural communication, media use, media effects, technology and social change, the history of public relations, campaign planning, message design, and organizational relationships. Special chapters apply these theories to recent cases, including terrorist attacks, the Firestone tire recall, and the Real World television program. Annotation ©2004 Book News, Inc., Portland, OR