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Mass Communication Research and Theory

Mass Communication Research and Theory
Author: Guido H. Stempel III - David H. Weaver - G. Clevel
ISBN 13: 9780205359233
ISBN 10: 20535923
Edition: 1
Publisher: Pearson
Publication Date: 2002-09-07
Format: Hardcover
Pages: 440
List Price: $205.00

Twenty-seven American scholars and practitioners lend their expertise to this college textbook providing students with a wide introduction to the major techniques used in mass communication research. The text follows from two earlier editions of Research Methods in Mass Communication (Prentice Hall, 1981 and 1989) co-edited by Stempel and Bruce H. Westley. It differs from those earlier works in its emphasis on industry applications of mass communication research, and its assessment of what media researchers are doing as seen against the context provided by academic researchers. Annotation (c)2003 Book News, Inc., Portland, OR