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International and Intercultural Public Relations: A Campaign Case Approach

 
 
 
 
International and Intercultural Public Relations: A Campaign Case Approach
Author: Michael Parkinson - Daradirek "Gee" Ekachai
ISBN 13: 9780205375202
ISBN 10: 205375200
Edition: N/A
Publisher: Pearson
Publication Date: 2005-07-02
Format: Hardcover
Pages: 408
List Price: $119.00
 
 

International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations.