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Adventures in Public Relations: Case Studies and Critical Thinking

 
 
 
 
Adventures in Public Relations: Case Studies and Critical Thinking
Author: David W. Guth - Charles Marsh Ph.D.
ISBN 13: 9780205405701
ISBN 10: 205405703
Edition: N/A
Publisher: Pearson
Publication Date: 2004-10-11
Format: Paperback
Pages: 384
List Price: $149.00
 
 

Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.