Centered on the notion that business communication aims to influence the interpretation of issues and events, this presentation-oriented text provides practical tips and applications while discussing relevant theory. Grounded in real business examples and basic skills, Business and Professional Communication places a strong emphasis on presentations in business settings to better prepare readers for the realities of daily career life. Its complete approach and unique topic coverage provides clear guidance for all communication practices in businesses and organizations.
This text places a strong emphasis on presentations in business settings to prepare students for the realities of daily life in business. Types of presentations covered include technical, proposal, and sales presentations, as well as risk and crisis communication. This second edition contains interviews with practicing business professionals, samples showing students which visual aids to avoid and which to emulate, training tips on using PowerPoint, and discussion of issues related to managing and persuading diverse audiences. The authors are affiliated with Idaho State University. Annotation c. Book News, Inc., Portland, OR (booknews.com)