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Persuasion: Social Influence and Compliance Gaining (3rd Edition)

Persuasion: Social Influence and Compliance Gaining (3rd Edition)
Author: Robert H. Gass - John S. Seiter
ISBN 13: 9780205462162
ISBN 10: 205462162
Edition: 3rd
Publisher: Allyn & Bacon
Publication Date: 2006-06-21
Format: Paperback
Pages: 400
List Price: $105.80

Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this book takes the reader from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this book involves the reader by providing information and real-life examples with which they can easily identify.


Emphasizes the divergence between the traditional and non-traditional spheres of the study of persuasion. The authors argue that both approaches are part of the same whole, and that whether one uses the term persuasion, social influence, or compliance gaining, all involve essentially the same human activity--trying to convince others to think, feel, or do what we want, or to resist others' influence attempts. They offer a number of examples and illustrations as to how strategies, principles, and processes can be observed in everyday contexts. Annotation c. by Book News, Inc., Portland, Or.