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Public Relations Today: Managing Competition and Conflict

 
 
 
 
Public Relations Today: Managing Competition and Conflict
Author: Glen T. Cameron - Dennis L. Wilcox - Bryan H. Rebe
ISBN 13: 9780205492107
ISBN 10: 20549210
Edition: 1
Publisher: Pearson
Publication Date: 2007-10-04
Format: Paperback
Pages: 480
List Price: $148.60
 
 

Public Relations: Managing Competition and Conflict is an introductory book that provides the latest theories and practices in easy-to-understand terms, exploreing the role of competition and conflict in today’s modern public relations practice.

Public Relations takes a brief, conflict-based approach, combining the insights of public relations experts Dennis Wilcox and Glen Cameron with the fresh voices of two of the fastest rising stars of public relations education Bryan Reber and Jae-Hwa Shin. Using up-to-date real world examples, checklists, and summaries to explore the role of competition and conflict, this book provide a whole new departure from other introductory texts.

Public Relations: Managing Competition and Conflict is based on the idea that public relations is the management of competition and conflict on behalf of one’s client or organization and, if at all possible, the interests of the public that impact the organization. As such, the authors take an assertive approach, providing vigorous examples from the “real-world” of public relations that lend excitement to the profession for students. This book successfully merges theory and practice into a refreshing, easy-to-understand approach that will help the reader learn the basics of effective public relations practice.