Textbook

Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


 

Applied Mass Communication Theory: A Guide for Media Practitioners

 
 
 
 
Applied Mass Communication Theory: A Guide for Media Practitioners
Author: Jack Rosenberry - Lauren A. Vicker
ISBN 13: 9780205548736
ISBN 10: 205548733
Edition: 1
Publisher: Routledge
Publication Date: 2008-01-22
Format: Paperback
Pages: 320
List Price: $61.95
 
 

Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals. The book is organized into three units. The first, “Mass Communication Theory and Research,” provides a framework for constructing an undergraduate research project, which is often required for upper-level mass communication courses. The second, “Mass Communication Theories,” presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. Finally, Unit 3, “Bridge to the Real World,” provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework for students as they leave college and begin their first job.