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Public Relations: A Values-Driven Approach (4th Edition)

 
 
 
 
Public Relations: A Values-Driven Approach (4th Edition)
Author: David W. Guth - Charles Marsh
ISBN 13: 9780205569458
ISBN 10: 205569455
Edition: 4
Publisher: Allyn & Bacon
Publication Date: 2008-02-02
Format: Paperback
Pages: 580
List Price: $86.60
 
 

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies.

Public relations careers; history of public relations; communication theory and public opinion; ethics and law; research and evaluation; public relations planning; public relations tactics; writing and presentation skills; communication technology; crisis communication; public relations and marketing; and cross-cultural communication.

Introductory public relations