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Developing the Public Relations Campaign: A Team-Based Approach (2nd Edition)

 
 
 
 
Developing the Public Relations Campaign: A Team-Based Approach (2nd Edition)
Author: Randy Bobbitt - Ruth Sullivan
ISBN 13: 9780205569908
ISBN 10: 205569900
Edition: 2
Publisher: Pearson
Publication Date: 2008-07-13
Format: Paperback
Pages: 288
List Price: $109.00
 
 

Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. It introduces a three-step process—the PIE chart— that more accurately describes the campaign development process used in the real world than the traditional RACE formula. Its practical approach, with exercises and case studies in every chapter, will guide students through the development of their own public relations campaigns.