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Public Relations Writing: A Rhetorical Approach

 
 
 
 
Public Relations Writing: A Rhetorical Approach
Author: Michael L. Kent
ISBN 13: 9780205595440
ISBN 10: 205595448
Edition: 1
Publisher: Routledge
Publication Date: 2010-07-14
Format: Paperback
Pages: 360
List Price: $93.95
 
 

The practice of public relations has become increasingly complex — practioners need more than “technical skills” to succeed, they need critical thinking, rhetorical and communication skills to adapt to sophisticated technological and diverse environments. Public Relations Writing: A Rhetorical Approach shows readers that successful communication through any platform, from blogs to brochures, requires compelling prose and the ability to use language effectively.

By incorporating chapters that focus both on ideas and communication principles, as well as practical knowledge of an assortment of writing contexts, Public Relations Writing: A Rhetorical Approach prepares you for the dynamic field of public relations.