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Writing for the Mass Media (7th Edition)

Writing for the Mass Media (7th Edition)
Author: James G. Stovall
ISBN 13: 9780205627844
ISBN 10: 205627846
Edition: 7
Publisher: Pearson
Publication Date: 2008-12-25
Format: Paperback
Pages: 384
List Price: $97.00

This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing–inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations–and covers all major areas of media, including the Internet. Its basic and practical approach make it an excellent text for an introductory writing course.