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The Cultural Dimension of International Business, 6th Edition

The Cultural Dimension of International  Business, 6th Edition
Author: Gary Ferraro Professor Emeritus
ISBN 13: 9780205645282
ISBN 10: 205645283
Edition: 6
Publisher: Pearson
Publication Date: 2009-10-09
Format: Paperback
Pages: 240
List Price: $68.80

For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management.

This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.