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Broadcast/Broadband Copywriting (8th Edition)

Broadcast/Broadband Copywriting (8th Edition)
Author: Peter B. Orlik
ISBN 13: 9780205674527
ISBN 10: 205674526
Edition: 8
Publisher: Pearson
Publication Date: 2009-07-25
Format: Paperback
Pages: 496
List Price: $177.60

Broadcast/Broadband Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the fundamental rules and techniques common to electronic media scripting with a depth of coverage unmatched by other texts, but without assuming any prior media writing, production, or advertising experience on the part of the reader.

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