Covering recent technological advances in graphics and print production, this book explains the standard pre-press and printing processes, with attention to digital direct-to-plate offset and on- demand color printing. It also discusses Web production, highlighting the opportunities for online design work. Three hundred illustrations are featured, more than half in color. Pipes is a freelance illustrator and Web-master.
Annotation © Book News, Inc., Portland, OR
An appealing introduction to print production for graphic designers, covering the latest technology as well as historical developments. Chapters on text and type, illustration, mechanical prepress, digital prepress, on press, and the Internet feature a conversational writing style and color and b&w photos, illustrations, and explained diagrams. Includes reference appendices on standard sizes and trade customs of the printing industry, and a glossary. This second edition is revised to address the exciting changes in the industry since 1992, with a new chapter in the Internet and less emphasis on pre-digital methods of production. Also new are profiles of practicing designers and showcases of their work, and tips and tricks for overcoming common production challenges. Annotation c. by Book News, Inc., Portland, Or.