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The Media of Mass Communication (10th Edition)

 
 
 
 
The Media of Mass Communication (10th Edition)
Author: John Vivian
ISBN 13: 9780205693054
ISBN 10: 205693059
Edition: 10
Publisher: Pearson
Publication Date: 2010-03-01
Format: Paperback
Pages: 504
List Price: $142.00
 
 

Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues.

This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.

Booknews

This edition of Vivian's introductory text (which was first published in 1991) includes the password to a supplemental Web site. To the book-oriented it may seem like a marketing gimmick, but the site does provide access to resources not listed in the printed text, such as links to relevant professional organizations and information about media-related careers. The text surveys topics including the overall pervasiveness of the mass media, books, magazines, newspapers, records, movies, radio, television, the Web, journalism, public relations, advertising, and issues such as ethics, law, and media's impact on society. Annotation c. Book News, Inc., Portland, OR (booknews.com)