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Reaching Audiences: A Guide to Media Writing (5th Edition)

Reaching Audiences: A Guide to Media Writing (5th Edition)
Author: Jan Johnson Yopp - Katherine C. McAdams - Ryan M.
ISBN 13: 9780205693108
ISBN 10: 205693105
Edition: 5
Publisher: Pearson
Publication Date: 2009-04-03
Format: Paperback
Pages: 384
List Price: $134.00

Reaching Audiences: A Guide to Media Writing is the essential writing handbook for any student who want a brief yet thorough guide to correct, clear writing for the media. This text stresses the importance of clear, concise, accurate writing in a media world that is increasingly online. The book sets up the writing process and the essential art of editing while reinforcing the importance of the audience in considering the structure of media messages. Illustrative and specific real life examples provide guidance for students in improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing today’s ever-changing media environment, this text is grounded in the basics of good writing essential to communicators in print, online, broadcast, and strategic communication.


A new edition of an instructional textbook for developing writing skills for use in various mass communication settings. The material is organized into four sections which cover the basic writing process and the critical role of the audience, specific tips for refining compositions, methods of information gathering, and the differences in formats needed for various types of media writing such as electronic communication and advertising. Annotation c. by Book News, Inc., Portland, Or.