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THINK Public Relations

THINK Public Relations
Author: Dennis L. Wilcox - Glen T. Cameron - Bryan H. Rebe
ISBN 13: 9780205781690
ISBN 10: 205781691
Edition: 1
Publisher: Pearson
Publication Date: 2010-07-30
Format: Paperback
Pages: 416
List Price: $79.80

THINK Public Relations engaging visual design and contemporary applications help readers develop a fundamental understanding of current issues affecting public relations practice today — all at a low price. Readers are introduced to exciting and innovative public relations campaign examples in the context of relevant theory and core concepts that they will need to succeed in the world of public relations.