Textbook

Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


 

The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

 
 
 
 
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Author: Thomas Frank
ISBN 13: 9780226260129
ISBN 10: 226260127
Edition: 1
Publisher: University Of Chicago Press
Publication Date: 1998-12-01
Format: Paperback
Pages: 322
List Price: $19.00
 
 

An examination of the 1960s creative revolution, in which the ad industry rejected the same icons it had created a decade earlier, a turn that led to the renegade spirit of today's advertising.

Tom Grimes

Superb and immensely readable. . . . With "The Conquest of Cool," Frank -- brilliant, excoriating and wickedly funny -- assumes the mantle of the preeminent cultural critic of his generation. -- Houston Chronicle