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Dangerous Frames: How Ideas about Race and Gender Shape Public Opinion (Studies in Communication, Media, and Public Opinion)

 
 
 
 
Dangerous Frames: How Ideas about Race and Gender Shape Public Opinion (Studies in Communication, Media, and Public Opinion)
Author: Nicholas J. G. Winter
ISBN 13: 9780226902371
ISBN 10: 226902374
Edition: N/A
Publisher: University Of Chicago Press
Publication Date: 2008-05-01
Format: Paperback
Pages: 224
List Price: $26.00
 
 

In addition to their obvious roles in American politics, race and gender also work in hidden ways to profoundly influence the way we think—and vote—about a vast array of issues that don’t seem related to either category. As Nicholas Winter reveals in Dangerous Frames, politicians and leaders often frame these seemingly unrelated issues in ways that prime audiences to respond not to the policy at hand but instead to the way its presentation resonates with their deeply held beliefs about race and gender. Winter shows, for example, how official rhetoric about welfare and Social Security has tapped into white Americans’ racial biases to shape their opinions on both issues for the past two decades. Similarly, the way politicians presented health care reform in the 1990s divided Americans along the lines of their attitudes toward gender. Combining cognitive and political psychology with innovative empirical research, Dangerous Frames ultimately illuminates the emotional underpinnings of American politics.

Journal of Politics

"Winter's book makes a solid contribution to the literatures on framing, policy judgment, and race and gender, and it will be enjoyed by scholars interested in any or all of these topics."

— Christopher M. Federico