Textbook

Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


 

Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)

 
 
 
 
Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
Author: J. Teboul
ISBN 13: 9780230006607
ISBN 10: 230006604
Edition: 2006
Publisher: Palgrave Macmillan
Publication Date: 2006-09-29
Format: Hardcover
Pages: 161
List Price: $65.00
 
 

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. The book uses this distinction systematically to explore all the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle and the service-intensity matrix. This is a novel approach to services that challenges the traditional view.