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Business Strategy: An Introduction

Business Strategy: An Introduction
Author: David Campbell - David Edgar - George Stonehouse
ISBN 13: 9780230218581
ISBN 10: 23021858
Edition: 3
Publisher: Palgrave Macmillan
Publication Date: 2011-04-15
Format: Paperback
Pages: 392
List Price: $77.00

A pertinent and accessible textbook for undergraduate business students, who have very little or no knowledge of this subject area. Straightforward terminology has been used ...


A textbook for undergraduate business students who are new to the subject. Three authors (all strategic management, U. of Northumbria-Newcastle) use straightforward terminology to explain issues and concepts. They present many examples and case studies, including longer case studies in the back that are suitable for seminar and assignment work; among them are the Gulf War of 1990- 91. Annotation c. Book News, Inc., Portland, OR (booknews.com)