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Global Innovation Management: A Strategic Approach

Global Innovation Management: A Strategic Approach
Author: J. Christopher Westland
ISBN 13: 9780230524910
ISBN 10: 230524915
Edition: First Edition
Publisher: Palgrave Macmillan
Publication Date: 2008-04-15
Format: Paperback
Pages: 400
List Price: $78.00

Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework.


Companion Website: http://www.palgrave.com/business/westland/